Media convergence creates opportunities for black entreprenuership
Today, all traditional media are being threatened by new media platforms that facilitate user-generated content. Radio is being axed by podcasts, viewers tune into Youtube channels for more hours than a television program, print media is being replaced by online magazines and personal blogs, and it has never been easier to record music independently and post it on iTunes. There are new professions arising from the direction media is going. Social media is now considered mass media; blurring the lines between interpersonal and mass communication (Pavlik). This neoliberal approach to mass media and capitalism encourages black entrepreneurship and allows African-Americans to escape a system in which they are oppressed. By this, I mean they are now able to design thriving careers for themselves by creating and posting content that will be seen and heard by many people and actually monetize off of it. Many African-Americans may not be able to afford to attend secondary schooling or hav...